Factors Influencing Customer Satisfaction in Taiwanese International Tourist Hotels: A Comparative Analysis

Abstract

This research paper aims to conduct a comparative analysis of the factors influencing customer satisfaction in Taiwanese international tourist hotels. Understanding the factors that contribute to customer satisfaction is crucial for hotels to deliver exceptional experiences and maintain a competitive edge. This study explores the unique factors that influence customer satisfaction in Taiwanese international tourist hotels, considering aspects such as service quality, staff behavior, physical environment, amenities, and cultural sensitivity. The research methodology involves a combination of qualitative and quantitative methods, including guest surveys, interviews with hotel managers, and analysis of online reviews. By comparing and analyzing the data, this study will identify the key factors that significantly impact customer satisfaction in Taiwanese international tourist hotels. The findings will provide valuable insights for hotel managers in tailoring their service offerings, improving operational processes, and implementing effective strategies to enhance customer satisfaction. Ultimately, this research will contribute to the overall improvement of guest experiences and the success of Taiwanese international tourist hotels.