Factors influencing the establishment of brand equity in the Chinese clothing market a multidimensional analysis

Abstract

This research paper focuses on identifying the factors that influence the establishment of brand equity in the Chinese clothing market through a multidimensional analysis. Brand equity is essential for clothing brands to differentiate themselves, build customer loyalty, and maintain a competitive edge in the Chinese market. This study examines various dimensions of brand equity, including brand awareness, brand image, perceived quality, brand loyalty, and brand associations, and investigates the factors that contribute to each dimension. The research methodology includes a mix of qualitative and quantitative methods, such as consumer surveys, interviews with industry experts, and analysis of brand performance data. By analyzing these factors and their impact on brand equity, this study aims to provide a comprehensive understanding of the mechanisms underlying brand establishment in the Chinese clothing market. The findings will be beneficial for clothing brand managers and marketers in developing strategies to build and strengthen brand equity, enhance customer perceptions, and achieve long-term success in the highly competitive Chinese clothing market.