Leveraging technology and digital platforms for enhanced customer satisfaction and retention: best practices and case studies

Abstract

This research paper focuses on examining the best practices and case studies of leveraging technology and digital platforms for enhanced customer satisfaction and retention. With the increasing prevalence of technology and the growing influence of digital platforms, businesses have access to powerful tools to connect with and engage customers. This study investigates how businesses across different industries effectively utilize technology and digital platforms to deliver personalized experiences, improve customer satisfaction, and foster long-term relationships. The research methodology comprises a literature review, analysis of industry reports, and in-depth case studies of companies known for their successful customer satisfaction and retention strategies. By analyzing these best practices, such as omni-channel marketing, AI-powered chatbots, data-driven personalization, and social media engagement, this study aims to provide insights into the strategies, challenges, and outcomes of leveraging technology for customer satisfaction and retention. The findings will be valuable for marketers, business leaders, and policymakers in understanding the role of technology in enhancing customer experiences, developing effective strategies, and staying competitive in the digital age.