Impact of Globalization on the Creation of a ‘Hybrid’ Culture: A Psycho-Social Perspective

Abstract

Globalisation has led to the hybridisation of culture all over the world. Globalization facilitates and simultaneously engenders cross-cultural interaction on a global scale. As a result, the interaction between diverse cultures leads to the emergence of a hybrid culture. The paper aims to understand the impact of hybridisation, due to globalisation from social and psychological perspectives. The paper has adopted the qualitative research methodology, revising various secondary sources to understand the impact of the transformative impact of globalisation on hybridisation.  The research underscores the requisite to balance the cultural diversity and cultural identity aspects to a fruitful and harmonic cultural transformation at the social and psychological levels.