Analyzing the Influence of Sustainable Packaging Practices on Consumer Perceptions, Purchase Intentions

Authors

  • *Dr. Shraddha Sengar, *Dr. Payal jain

Keywords:

Consumer Perceptions, Eco-friendly Materials, Environmental Sustainability, Purchase Intentions, Recyclability, Sustainable Packaging

Abstract

This research paper aims to investigate the impact of sustainable packaging practices on consumer perceptions and purchase intentions. Sustainable packaging, characterized by eco-friendly materials, recyclability, and reduced environmental impact, has gained significant attention in recent years due to growing consumer concerns about environmental sustainability. Through an analysis of secondary data, this study examines how sustainable packaging practices influence consumer perceptions of products and brands, as well as their intentions to make purchase decisions. The findings from this research contribute to a deeper understanding of the relationship between sustainable packaging and consumer behavior, providing insights for businesses to develop effective packaging strategies aligned with environmental sustainability goals. The research on the influence of sustainable packaging practices on consumer perceptions and purchase intentions is significant as it provides valuable insights into how environmentally sustainable packaging affects consumer behavior. It helps businesses make informed decisions, meet consumer preferences, enhance brand image, and attract environmentally conscious consumers. Additionally, the research contributes to environmental sustainability efforts by promoting the adoption of sustainable packaging practices and reducing the environmental impact of packaging materials.

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Published

2024-07-04

How to Cite

*Dr. Shraddha Sengar, *Dr. Payal jain. (2024). Analyzing the Influence of Sustainable Packaging Practices on Consumer Perceptions, Purchase Intentions. Onomázein, (64 (2024): June), 246–252. Retrieved from http://www.onomazein.com/index.php/onom/article/view/719

Issue

Section

Articles